How to use moves management to increase fundraising. As david dunlop, the creator of the system described it the moves concept focuses major gift fund raising on changing peoples attitudes so they want to give. Bloomerang is designed to deliver maximum results, maximum utilization by your team and maximum flexibility with little need for additional technology spending on your part. Moves management is a great tool for building those important relationships with top. Moves management is a term used primarily with the nonprofit sector in relationship to donor development. Bill sturtevant is the apostle of moves management. Moves management is the process of managing donor relationships. It refers to the process by which a prospective donor is moved from cultivation to. Once you have your donor types identified and segmented in your database and a communication plan developed, you are ready to roll out your moves management strategy. Its the most profitable place to spend your time and energy. Percentage of donors becoming personal fundraisers in a peertopeer campaign. So i was glad to talk recently with dave dunlop, whos now retired after an exemplary 38year career with cornell university. Moves management cultivation for your major gifts prospects.
Moves management worked for us and it may work for you too. In her book, donorcentered fundraising, author penelope burk points out. They have combined their knowhow and just coauthored an 80page manual on moves. Today, im sharing the master organizing tool that makes major gift fundraising systematic and far more productive moves management.
Moves management is a process by which a nonprofit or charity develops a plan to grow donor relationships by moving them along a predetermined path from the initial cultivation to the ask and. Dave is remembered for many professional accomplishments, including cocreating. And we all know that is what will result in the big gift. Moves management is a term used primarily with the nonprofit sector in relationship to donor. The science of fundraising what is moves management. Moves management a great organizing tool for major gift fundraising. Moves management is a great tool for building those important relationships with top prospects over time.
When sufficient moves have been made and your prospect is. The only remaining elements are to set up reports to track your progress and be prepared to constantly refine and tweak to do more of what works. Of all the books out there that try to explain how to keep employees engaged in the workplace and, at the same time, reap the profits from low employee turnover. Learn more about donorcentered moves management with claires book, 50. Bloomerang is powerfully simple moves and donor management software that fundraisers use to raise more money and retain more donors. Moves management is a system that streamlines the fundraising process in order to engage new and renewing donors in a meaningful way and generate increased revenue. Use moves management to raise major gifts gail perry. Part science and part art, bill sturtevants moves management strategy is a must for any. Moves management manual institute for charitable giving. If you want to manage your major gifts fundraising program, then use a moves management cultivation system.
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